Last week on Talking Motorcycles, our guest, Kyle Wyman, shared his thoughts on how to promote yourself as a professional race team or rider. In Part 2 on this topic we go outside the industry to speak with Christy Kendall-Cotrell of Horsepower360.com, who is representing the Bonneville Performance Team and it’s rider, Mickey Martin, National #91. Christy has an excellent background of bringing riders/teams together with fans and sponsors in Winged Sprint Cars. We will explore how the sanctioning body interacts with its promoters, ideas about how promoters can promote ticket sales and ideas for riders who are looking to attract sponsors and race fans to their efforts. Whether you are an Amateur or Professional, perhaps there will be some ideas of value in this weeks episode of Talking Motorcycles with Barry Boone Wednesday night at 8pm Eastern.